The Fm Time, now 26, was defined, since its launch as an adult contemporary FM station, facing a skilled and affluent audience.

Jaime Azulai, professional with extensive experience in Radio Globo System, a partner at FM Time, set the focus of the station. Segmentation drew up in Brazilian radio. The goal, dann, was not to be first overall in audience – what Jaime managed in various stations in Brazil – but be the first in a segment with high power consumption. Managed another feat: with a qualified program, GOLDEN TIMES, the first night in several audience research.

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